How The Hollywood Sign Became An Icon | WHAT REALLY HAPPENED X-Frame-Options: DENY X-Frame-Options: SAMEORIGIN

How The Hollywood Sign Became An Icon

The Hollywood Sign, located in the Hollywood Hills of Los Angeles, California, is one of the most iconic landmarks in America, with its bold white letters hovering over the city since its construction in 1923. Originally, the sign actually read "Hollywoodland", as it was created to promote a new housing suburb being built by developers Woodruff and Schultes, who thought its flashy lettering would attract the wealthy. Like 50-ft. The letters weren't enough, the Crescent Sign Company that installed it put more than 4,000 light bulbs on the letters, with "holly" then "wood" then "land" written on them, until the entire sign was finally illuminated.

It may be hard to believe now, but the famous sign was expected to last only about two years after its completion. It was never anything but a short-term ad, so Sign Maker didn't use the strongest material possible. By the 1920s, however, when Hollywood's golden age was in full swing, the bright white letters became a media icon, merging the relatively small neighborhoods of Hollywood with the American entertainment industry.