A Major Decision From The FDA Today Could Dramatically Reshape The Vaping Industry | WHAT REALLY HAPPENED X-Frame-Options: SAMEORIGIN

A Major Decision From The FDA Today Could Dramatically Reshape The Vaping Industry

A monumental set of decisions is expected Thursday from the Food and Drug Administration that could reshape the tobacco industry for years to come by limiting, or altogether blocking, the sale of millions of e-cigarette products.

Though the FDA has long regulated the marketing and sale of traditional tobacco products like cigarettes, the agency had long not required the same scrutiny of vapes, allowing a market to flourish.

Now, more than 6% of American adults — and one in five high school students — say they vape. The industry has ballooned to more than $6 billion in size, led by the industry giant Juul, which controls about 40% of the market.

The imminent decisions by the FDA could impact almost all of that. About 6.5 million products made by more than 500 companies are under evaluation about whether they are "appropriate for the protection of public health."

If the agency finds that they are not, companies could be required to pull their products — including rechargeable vape pens, disposable e-cigarettes and the liquids that fill them — from the market.

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