"Virtue gives birth to tranquility, tranquility to leisure, leisure to disorder, disorder to ruin… and similarly from ruin, order is born, from order virtue, from virtue, glory and good fortune." -- Niccolò Machiavelli

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In the delicately orchestrated world of communications and PR, where influential clients are guided through a maze filled with scrutiny, every move and every word is part of a meticulously planned strategy.